Is it worth waiting in line for the hot dogs?

If you enjoy lamb hot dogs, it might be worth the wait, but be ready for a long line.

What should I try at Braud & Co.?

Definitely go for the cinnamon buns; they're a local favorite!

What type of coffee do they serve?

They serve filtered coffee, which is decent but not their main offering.

Braud & Co., Reykjavik

Also known as: Braud & Co. Braud & Co. in Reykjavik offers travelers a sensory delight with its freshly baked goods. Nestled in the heart of Iceland's capital, this bakery draws visitors with the irresistible aroma of sourdough bread and cinnamon rolls. Vloggers often highlight the warm, inviting atmosphere and the open kitchen where bakers craft each loaf with precision. The bakery's commitment to quality ingredients and traditional methods makes it a favorite stop for those exploring Reykjavik's culinary scene. WanderVlogs showcases authentic travel tips, capturing the joy of biting into a warm pastry on a chilly Icelandic morning. Located conveniently near other attractions, Braud & Co. serves as a perfect starting point for a day of exploration.

Last updated: Jan 13, 2026

Latest Adventures at Braud & Co.

"Braud & Co. is famous for its cinnamon buns."
— heyulbap • Mar 19, 2026
"First thing on the agenda today is a coffee and pastries at Broad & Co."
— The Bautista-Bakers Travel Vlogs • Jan 6, 2026
"One of Iceland's most famous places to eat is probably a sausage stand."
— Got2Go • Mar 1, 2024