Is GUM worth visiting during the holiday season?

Absolutely! It feels like exploring a festive exhibition with its beautiful decorations and vibrant holiday spirit.

Is GUM worth visiting even if I'm not shopping?

Absolutely! The architecture and atmosphere are stunning, making it a great place to explore.

Is it a good place to shop?

Yes, GUM is a famous shopping mall with a variety of stores and eateries.

What kind of shops can I find in GUM?

You can find many international brands, including luxury items, in a beautifully designed setting.

What makes GUM special during Christmas?

GUM is adorned with festive decorations and each store has its own uniquely styled Christmas tree, creating a magical atmosphere.

What should I expect when visiting shopping centers in Moscow?

Expect a variety of local brands and a different shopping experience than what you might find in Western countries.

What should I try at GUM?

Definitely try the historical Soviet ice-cream; it's a unique experience.

GUM, Moscow

Also known as: Main Universal Store. GUM, located on Red Square, is more than just a shopping center; it's a historical landmark offering a glimpse into Moscow's past. Travelers are drawn to its elegant glass roof and the variety of high-end shops and eateries. Vloggers often mention the delightful ice cream sold from traditional carts, a nostalgic treat for many visitors. WanderVlogs shares authentic shopping tips and dining recommendations, helping travelers make the most of their visit to this iconic Moscow destination.

Last updated: Mar 26, 2026

Latest Adventures at GUM

Page 1 of 1

🎄[4K] Moscow in Christmas Glow 2026 — Lights, Beauty & Magic
Dec 5, 2025@masandra02
I Ignored Western Media and Went to Russia 🇷🇺
Sep 9, 2025@harryjaggardtravel
The Russia the west doesn't want you to see - Moscow 2024
Nov 15, 2024@valhoff
I Ate ONLY Russian Food for a Day in Moscow🇷🇺
Oct 8, 2024@emrecanguven93