GUM, Moscow

Be prepared for high-end prices as GUM caters to the luxury market.

Don't miss the festive food stalls offering traditional Russian holiday treats.

The historical Soviet ice-cream is a must-try here, and it's reasonably priced at 150 rubles.

Check out the ice cream vendors outside for a tasty treat while you shop.

If you're looking for familiar brands, you might be disappointed as this mall offers a completely different selection.

Be prepared to not recognize any brands; it's a unique experience compared to Western malls.

Take your time to explore each store's unique Christmas tree; they each tell a different story.

Be prepared for crowds, especially around the main Christmas tree; plan your visit accordingly.

Visit early in the day to avoid the heavy crowds and enjoy a more leisurely shopping experience.

Visit during the evening to fully appreciate the festive lights and decorations.

Be prepared for crowds, especially during peak hours; it can get quite busy.