GUM, Moscow
Also known as: Main Universal Store. GUM, located on Red Square, is more than just a shopping center; it's a historical landmark offering a glimpse into Moscow's past. Travelers are drawn to its elegant glass roof and the variety of high-end shops and eateries. Vloggers often mention the delightful ice cream sold from traditional carts, a nostalgic treat for many visitors. WanderVlogs shares authentic shopping tips and dining recommendations, helping travelers make the most of their visit to this iconic Moscow destination.
Last updated: Mar 26, 2026
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Authentic Tips for GUM
Costs & Payments
Food & Drink
Shopping & Souvenirs
Vibe & Atmosphere
When to Go
GUM FAQs
Is GUM worth visiting during the holiday season?
Is GUM worth visiting even if I'm not shopping?
Is it a good place to shop?
What kind of shops can I find in GUM?
What makes GUM special during Christmas?
What makes GUM special during the holiday season?
What should I expect when visiting shopping centers in Moscow?
What should I try at GUM?
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More to Explore in Moscow
Red Square
Public Square
Malaya Bronnaya Street
Street
Moscow Metro
Transportation
St. Basil's Cathedral
Cathedral
Bolshoi Theatre
Theatre
Zaryadye Park
Park
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