Is Bónus a good place to buy local food?

Yes, Bónus offers a selection of local products and groceries at reasonable prices.

It's best to check local hours, but they tend to be busy during the evenings, especially after work.

What are some must-try items at Bónus?

Definitely try the local snacks and any unique Icelandic products available.

What can I find at Bónus?

You can find a variety of snacks, including chocolate bars and crisps, perfect for a road trip.

Bónus, Reykjavík

Bónus, a staple in Reykjavík, draws travelers with its iconic pink pig logo and reputation for affordability. This supermarket is a favorite among budget-conscious visitors, as highlighted in numerous vlogs. Offering a range of groceries, from fresh produce to Icelandic specialties, Bónus provides a practical solution for self-catering travelers. The store's straightforward layout and competitive prices make it a go-to for those looking to experience Iceland without breaking the bank. WanderVlogs shares insights on navigating Bónus, including tips on finding the best deals and must-try local snacks. For travelers keen on experiencing Iceland like a local, Bónus is an essential stop.

Last updated: Jan 13, 2026

Latest Adventures at Bónus

"We also visited Bónus, which seems to be sort of like an Icelandic Trader Joe's."
— Safiya Nygaard • Apr 24, 2023
"먹보들이 식재료 구경하러 마트 안갈 수 없음"
— JINJI Kitchen • Mar 30, 2023
"We just stopped off to go to Bónus, to buy some snacks."
— travelshorts • Jan 15, 2023